Kirkpatrick & Hopes - Succession Planning Accountants

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Fame at last?

In recent weeks I have had a number of requests for interviews about K&H and what is happening in business generally and in the accountancy profession in particular. Frankly, I am not sure why we have become so popular or why anyone thinks what I have to say (as an accountant!) is of interest to anyone, but it is all very valuable in raising the firm’s profile and establishing credibility.

My feeling is that this is the cumulative effect of all our various marketing activities of the last year or so. Mainly online activity like the new website and use of blogs, LinkedIn, Twitter, e-newsletters and so on. I would like to think that this has built up a great deal of forward momentum that will serve us well over future years.

Here’s a brief summary of the interviews and subjects:

• BBC Radio Berks: Anne Diamond’s show
The questions were fairly ‘light’ and focused on how K&H are different to most accountants – e.g. our inclusive/open management style and culture, and use of team happiness feedback forms etc.

• Reading Chronicle: Business Review
This followed a similar theme to the radio interview above, but went into more depth and covered the different ways that we help clients, with business development and tax planning.

• ACCA members’ In Practice magazine
The main topic was how K&H are using e-newsletters, blogs. LinkedIn etc. as part of our marketing, and the results we are getting from this.

Getting to Excellent Blog
The subject of this blog is the use of key performance indicators and the systems we use to measure, records and report on them.

• Portfolio Marketing Blog/website (booked for March 2010)
The questions will cover making changes to an established business and the use of branding and marketing in this.

If you want to know more about any of these subjects, please let me know. I would also be interested in your thoughts about what all this says about modern marketing methods.

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