The word ‘webinar’ is short for web-based seminar. It’s literally a seminar that is held online – a web seminar. The main benefits are that there is no travel time and no travel costs – a 30-minute webinar takes 30 minutes and you attend from the comfort of your own office or wherever you happen to be (as long as you have an internet connection). It’s easy, it’s comfy, and it’s green too.
In a webinar, participants can interact with the presenter. They can see the presenter’s screen or PowerPoint slides, and can ask questions, either by keyboard or phone, and can be connected to the other participants by the presenter. (It’s not the same as web conferencing, where all the participants are connected to each other. And it’s different from a webcast, where people can watch a broadcast but not interact.)
At K&H, we have been thinking about using webinars for some time, and are about to hold our very first one – on the different tax policies of the three main political parties. You can register by clicking here. Up to 100 people will be able to take part at a time, and we are holding the webinar at three different times on the same day. We hope that everyone who wants to take part will be able to find a time that suits them.
Although the topic is a serious one, we want to make the webinar as enjoyable and light-hearted as possible, which is why we’ve timed it so that people can join in during their breakfast, lunch or tea break.
To make webinars more engaging and interactive, the presenter can conduct polls to gauge opinion and then share the results with the audience. And when you sign off from the webinar, there’s an optional survey, so you can give us your comments to help us do better next time.
You don’t need any special equipment to join a webinar apart from a computer and headset/phone. You just need to reply to the webinar invitation, then register and dial in at the starting time. Our webinar technology partner is GoToWebinar from Citrix and they offer a 30-day free trial, so it might be worth investigating if you think it might benefit your business.
At K&H, we are all in favour of using technology that saves time and money – especially if it reduces our impact on the environment while doing so. If this way of communicating with our clients proves popular, we intend to conduct more webinars. Please let me know your thoughts on this idea, and if you attended, whether the webinar worked for you.
To register for the first K&H webinar – Election Special: Tax policies of the three main parties – simply click here.